Explore practical advice on
website development, design and digital tools.
We share clear, useful ideas to help businesses strengthen their online presence and make confident digital decisions.
ai
design
Without editing and art direction,convenient content quickly becomes visual clutter. I am approaching this from the perspective of an ordinary AI user who also happens to work in design. Lately, I have seen a flood of AI-generated posts on Facebook. They range from the viral "who I am and what I do" profile images to political opinions, social commentary and advertisements for products or services. The problem is that so many of them look the sam…
Read more about AI Is a Starting Point, Not a Finished Design
seo
adwords
SEO Is More Than a Few Keywords Many business owners believe that SEO is something added to a website during development: insert a few keywords, complete several hidden fields and wait for the enquiries to arrive. In reality, effective search engine optimisation has two connected parts: Technical and structural SEO, which helps search engines access, understand and index a website. Content SEO, which helps a page satisfy the questions and needs b…
Read more about Do you even need SEO?
digital business cards
email signatures
The business card has changed Printed cards still have a place, but many business relationships now begin through an inbox, a message or an online meeting. Your first impression may no longer be a card handed across a table. It may be the block of information underneath your email. Your email signature is your digital business card Your email signature should do the same basic job as a traditional business card: Identify the person and company. E…
Read more about Your Email Signature Is Your New Business Card
